Surveys are widely used in libraries as a means of rapidly collecting information. In fact, you probably were invited to respond to one as recently as last week. You may have already conducted several surveys yourself, using one of the popular and freely available online tools, to assess the success of a particular program or event at your library.
However, surveying a large population is much more complex than just scaling up. When the goal is to gather information from thousands of people it becomes important to use a project management approach. Come learn from our experience how to avoid the different pitfalls that you might encounter along the way.
– Identifying the different stages of a survey project.
– Planning a survey distribution.
– Preparing for survey data analysis.