When: Wednesday, Jan 31 | 2:30 pm - 3:45 pm

Location: ICTC - Niagara

Days: Wednesday. Event Types: Session. Sectors: Health. Subjects: Outreach & Advocacy.


Marketing can be the medium in which health libraries communicate their resources, services, and most importantly, their value. Libraries have to compete against professional marketers to have their voice heard. This session will provide the strategies markers use, alongside practical, easy-to-use and free software tools.

• Implement marketing techniques into library promotions
• Create professional-looking marketing materials at zero cost
• Construct marketing materials based on value studies and research