Thanks to the great work of PLAs Project Outcome, public libraries are now capturing immediate outcome data to bolster their advocacy efforts. While these immediate outcome surveys are invaluable as a feedback mechanism for evaluation and program improvements they only scratch the surface of getting at real tangible outcomes that are measured by actual changes in behaviour, status and/or condition of the individuals who attend the programs at the library.
1. Understanding the benefits of tangible outcomes versus immediate outcomes
2. Challenges of tracking outcomes over time
3. How to get started tracking follow-on outcomes