When: Wednesday, Jan 30 | 9:00 am - 10:15 am

Location: TBD

Days: Wednesday. Event Types: Session. Sectors: Public Libraries. Subjects: Data, Marketing, and Rural.


Description:

In libraries, we often know the customers who know and love us – they use us frequently. But what about those customers who don’t use us? How do we connect with them?

Bruce County Public Library has access to a Big Data tool called Environics Analytics. We used this tool to find out who we’re serving well, but more importantly who we’re not serving in our 8 different municipalities.

Using the Environics information, we created a Marketing Plan that targets the underserved populations in our municipalities.

Join us to find out how we implemented our strategy and to find out if it worked!