In libraries, we often know the customers who know and love us – they use us frequently. But what about those customers who don’t use us? How do we connect with them?
Bruce County Public Library has access to a Big Data tool called Environics Analytics. We used this tool to find out who we’re serving well, but more importantly who we’re not serving in our 8 different municipalities.
Using the Environics information, we created a Marketing Plan that targets the underserved populations in our municipalities.
Join us to find out how we implemented our strategy and to find out if it worked!