When: Wednesday, Jan 30 | 2:30 pm - 3:45 pm

Location: TBD

Days: Wednesday. Event Types: Session. Sectors: Public Libraries.


Description:

Together Stratford Public Library and Hardie and Company present a complete re-branding experience, from its beginnings in a strategic plan and internal staff work, to a revitalized new brand and the complete overhaul of the library’s public-facing materials. Discover the strategic thinking behind Stratford’s campaign to reach more people in their community. “We had adopted community-led practices, implemented new services, incorporated a maker space and more. But the word wasn’t getting out as well as it could.”