Libraries are often passed over by funding bodies, arts organizations and artists themselves as not significant centres of Arts and Culture programming or content to the wider arts world. Thats not to say, however, that libraries arent major contributors to the arts in a city or region. But so far libraries often havent been great brand managers of what we do in terms of how Arts and Culture programming is packaged and communicated to internal and external library networks. Many libraries, though, are beginning to think more strategically about Arts and Culture programming and, critically, establishing messaging and branding of this unique kind of programming as a major part of 21st century library service.
The session will be a 30-40 minute presentation/lecture with 10-20 minutes of linked participatory activities, followed by 10 minutes of Q&A.
By the time the participants finish the session, they should be able to . . .
*identify Arts and Culture programming as a distinct and unique par of programming within a library system and not just a small subset of overall library programming.
*appreciate the role of Arts and Culture programming as a major part of library service but also recognize the benefits of deliberate crafting the messaging around Arts and Culture programming to the wider world.
*formulate steps that libraries can take in developing Arts and Culture programming, packaging it up in specific and deliberate ways and communicating that message to the wider world.