BookNet Canada has recently started collecting holds and circulation data from public library systems across Canada. This session will combine library circulation data and compare it to retail sales from bookstores across the country and consumer research to allow us to dive deeper into the reading, buying, and leisure habits of book buyers and library users. We’ll compare loans and holds to retail sales activity to look for demand patterns and industry trends; share insights on how book buyers discover, acquire, and read; and investigate long-held myths and assumptions about library readers and book buyers to see if data tells the same story. Are there books circ’ing like hotcakes in libraries that aren’t selling in the retail market? Do library users purchase more books, or fewer, on average? Are holds a reliable indicator of future bestsellers? Can you improve your collection by comparing your holdings against another library with a similar circ pattern? We’ll share what we’ve learned and present tactical strategies for using data to have a deeper understanding of your patrons.
Three Main Takeaways for attendees:
1. Consumer Data: Understanding the demographics of the library print reader, the library e-reader, and the bookbuyer.
2. Sales and Circ Data comparisons: Insights on how retail sales and library circulation activity correlate, and how understanding and analyzing sales and circulation trends can benefit librarians.
3. Myths Busted or Confirmed: We’ll collect myths from librarians, publishers and other OLASC attendees in advance of the conference and investigate them throughout the presentation. You’ve got questions, we’ll have answers!