Nine Ways Not To Greet Attendees
It is critical for your staff to create a welcome atmosphere that makes it appealing for attendees to want to stop by. What you don’t do can be as important as what you do.
- Don’t Sit. You give attendees the impression you don’t care or you’re lazy. Attendees won’t interrupt your private time, as they see it.
- Don’t Read. You aren’t able to make eye contact with attendees as they walk by your booth.
- Don’t Eat or Drink. It is just plain rude and messy. Potential customers are too polite to bother you when you’re eating.
- Don’t Ignore Attendees. If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a boothmate, break it off immediately.
- Don’t Talk on the Telephone. Why do you need a phone in your booth? Time on the phone is time away from potential prospects and tells everyone you have better things to do.
- Don’t Be a Border Guard. Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side.
- Don’t Hand Out Literature Freely. Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them out to qualified prospects after the show.
- Don’t Underestimate Prospects. Get out of the habit of sizing up somebody simply by the way they look. Qualify them, don’t classify them.
- Don’t Cluster With Friends and Other Booth Personnel. Don’t be a “street gang.” Nobody will approach a group of strangers, it’s too intimidating. Be more approachable.